Zaotu Shaofang: Redefining Liquor Packaging with Bentonite

Unveiling the Core Selling Point

Zaoshaofang wine stands out from the crowd by incorporating white bentonite into its pit mud, effectively removing harmful substances while retaining beneficial ones. The core selling point of this exceptional product lies in its use of bentonite. To emphasize this, the design employs bentonite white as the exclusive color, skillfully integrating mountains, sunshine, clouds, water, trees, and birds to create a visually stunning pattern that forms the shape of the word "bentonite."

The unique visual pattern not only reflects the winemaking environment but also serves as a powerful representation of the product's core selling point. This ingenious design ensures that consumers immediately grasp the essence of the product and creates a lasting memory of the brand.

The realization of Zaotu Shaofang's design is a testament to the meticulous craftsmanship and attention to detail. The packaging box opens from the middle, allowing the inner box to pop forward for easy display. The box itself is adorned with gilded special paper, while the glass bottle is sprayed white and baked with the pattern. These thoughtful touches enhance the overall aesthetic and create a sense of luxury.

Measuring at 145mm x 110mm x H285mm, the packaging box is designed to be both practical and visually appealing. Its dimensions ensure that it fits seamlessly into any display or storage space, making it an ideal choice for liquor enthusiasts and collectors alike.

Zaotu Shaofang's design is a masterclass in symbolization, simplicity, and differentiation. By effectively highlighting the core selling point of bentonite, this design sets a new benchmark for liquor packaging. Its simplicity, ease of use, and environmentally friendly materials make it a standout choice in the market.

The Zaotu Shaofang project commenced in July 2019 and was completed in December of the same year. Throughout the design process, the team faced the challenge of effectively showcasing the selling point of bentonite while maintaining a high sense of value. However, through their creative ingenuity, they successfully overcame this obstacle, resulting in a design that exceeds all expectations.

Recognized for its exceptional design, Zaotu Shaofang was awarded the Bronze A' Design Award in the Packaging Design category in 2022. This prestigious accolade is bestowed upon designs that demonstrate outstanding creativity, resourcefulness, and technical skills. Zaotu Shaofang's innovative approach to liquor packaging contributes to the improvement of quality of life, making it a true game-changer in the industry.